Case Study

Jimi Hendrix

Protecting and managing a legendary brand and iconic legacy through comprehensive EU trademark enforcement.

Experience Hendrix LLC and Authentic Hendrix LLC are companies set up by the heirs of Jimi Hendrix to protect and exploit his intellectual property rights and his musical legacy. With our expertise in celebrity rights, Dolleymores is responsible for the protection and enforcement of trade mark and other IP rights throughout the EU.

This includes not only the registration of trade marks, but also oppositions to the registration of HENDRIX marks by third parties (up to and including managing appeals to court).

It also covers the removal of offers for sale of unauthorised products from websites such as Amazon and eBay, removal of abusive domain name registrations, putting Customs Notices in place to prevent the import of unauthorised or counterfeit products into the EU, and working with Trading Standards officers to provide statements and evidence to support criminal actions for counterfeiting of JIMI HENDRIX products.

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What they say

Dolleymores has provided clear, strategic advice from the very beginning, supporting us with patent and trademark protection across the UK, Europe, and key international markets.

Derek Huff

Managing Director of Integrated Design Limited

What they say

Their professionalism and commitment have made them a trusted extension of our business.

Simon Sandler-Vallance

Managing Director of Daniel Sandler Ltd

What they say

Dolleymores expertise and proactive approach have made navigating IP matters both efficient and reassuring.

Derek Huff

Managing Director of Integrated Design Limited

What they say

Dolleymores have guided us with great expertise to secure IP for our clients. Their knowledge of the inspectorate and how they work is unsurpassed.

Jed O’Brien

Technical Director of PI Global

What they say

We have worked with Dolleymores for over 30 years and always found them to be proactive and professional.

Robert Ayres

Managing Director of BHW Group Ltd

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