Saunders & Dolleymore LLP

We are surrounded by trademarks. Companies spend a fortune promoting their products to convince buyers that their products are better, and in protecting their product names to stop unlawful copying.

Your trade mark is one of your most important assests, so it is absolutely vital that you protect it from the start. It tells people that your product or service is different from anyone else's, and that your product will always deliver the consistent level of quality. It represents the goodwill in your brand. A readily-recognised identity is what helps people decide to repeat purchase based on a favourable past experience.

Imitations can damage or even destroy that reputation by offering goods or services which are not up to your standards. As with all ownership concerns, make sure you have a professional search done. This ensures that your trade mark is available for your exclusive use. Infringing someone else's trade mark rights can be both costly and result in you losing valuable business to your namesake.

• Search for trade marks already registered
• Advise the best way to protect you mark and what areas to cover
• Apply to register your trade mark and deal with any objections which may be raised by the Registry or by third parties
• Renew the registration which it is ten years old
• Help you to enforce your registrations and watch for and act against later-filed registrations which may be confusingly similar
• Help with buying, selling and licensing of trade marks
• Keep the Trade Marks Register totally up-to-date